New York Times
ARCHITECTURE REVIEW
Polishing the Brand in a Cathedral for Cars
By NICOLAI OUROUSSOFF
Published: January 23, 2008
http://www.nytimes.com/2008/01/23/arts/design/23BMW.html
MUNICH — I admit I had not been thrilled about flying here to see the BMW Welt, this car company’s fancy new delivery center. The enthusiasm many of us once felt for the notion of an increasingly interconnected world has dimmed, a casualty of the canceled flights and lost luggage that is the reality of travel today. And I feared that the building itself — a luxury showroom that could double as a theme park for car fetishists — would be a monument to excess.
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